https://robkavanagh.com/rob-kavanagh-creative daily 0.75 2026-03-17 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/27ab91f9-a253-4caa-a628-237cf0b2fe93/IMG_5290-Edit.jpg Rob Kavanagh | Creative A child looking through a frosted glass window with a blurred background. 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wall with peeling paint revealing cracks and layers of different colors. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/c50b8cf4-f7d1-4959-8ce1-20b584bfeacd/IMG_8782.jpg Rob Kavanagh | Creative Green plants growing around a white vertical pipe against a white wall. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/39e47cf3-2892-480f-a504-b0a28a47ad23/IMG_6850.jpg Rob Kavanagh | Creative Reflection of a building with a sign that reads 'BRITISH WATERWAYS' in a body of water. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/6aaa6ea3-0021-4b9e-9e69-bcd9fbc3d563/IMG_3307.jpg Rob Kavanagh | Creative View of a wooden pier with glass panels at the end overlooking the ocean, with a cloudy sky and a row of beachfront buildings in the distance. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/ea2034d2-dba6-4197-b25b-fae4adc87622/_MG_0163.jpeg Rob Kavanagh | Creative A person skateboarding down a staircase inside a modern building seen through a narrow vertical window. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/b619b76b-2cda-49c0-9b07-7a88a95e7579/IMG_2827.jpg Rob Kavanagh | Creative Blue tarp draped over the edge of a brick building, hanging outside a window. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/294450cf-496c-410c-90fe-72c29f703e58/IMG_1200.jpeg Rob Kavanagh | Creative Urban brick apartment building with a parking entrance and graffiti-covered door https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/0a060868-b4c3-476d-a406-ade087a854a9/IMG_3132.jpg Rob Kavanagh | Creative Silhouetted vine and leaves growing on an old window with frosted glass and a cross-shaped pane, allowing light to filter through. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/d75b2aab-9401-429f-9d90-fc74dcbf2705/IMG_0281.jpg Rob Kavanagh | Creative 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The Guardian – GDPR campaign https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/b5e5d0af-a93a-4902-a7e8-34ce72ab1400/Screenshot+2026-01-22+at+18.27.18.png Back Catalogue of my work - The Guardian – GDPR campaign https://robkavanagh.com/workextra/mitsubishi-funeral monthly 0.5 2026-01-13 https://robkavanagh.com/workextra/mitsubishi-fishing monthly 0.5 2026-01-13 https://robkavanagh.com/workextra/tui-beer-boyz-in-the-wood monthly 0.5 2026-01-22 https://robkavanagh.com/workextra/wallace-and-gromit monthly 0.5 2026-01-22 https://robkavanagh.com/workextra/ford-mustang monthly 0.5 2026-01-21 https://robkavanagh.com/workextra/wateraid-hope-locker monthly 0.5 2026-01-13 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/59c75e2e-def3-4e1b-aa17-c4c42c92177d/BR_Econ02.png https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/d7b8dad5-0afa-4606-bd8c-737ae10ca594/CC_Hope.png https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/b92ff102-78ac-4c46-ab1f-b5442eb7e6e2/DMA_Hope.png https://robkavanagh.com/workextra/copy monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/3a7db34f-a3b4-4f16-81d2-b545e09fa586/Flyer_3b%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/9003bad3-2ae6-48c6-9a8d-9caaaed54216/April_Fools_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/67a8e946-2ecd-47d2-9eb9-7bb5d2e9e1d8/Dubai_easyjet_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/066d3781-c108-44bd-a337-bb61a347a16c/Dubai_18-30_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/522efb78-b0bf-4e42-8750-459f5c07ff2c/Dubai_cable_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/e7b19b80-c9bd-488c-a462-4b4adaf84a90/IBM_Middle_2_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/ad3e5d61-2461-4cdd-8baa-ae05fdcd496b/unicef_landmine_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/2301b19f-2c6b-4168-ab13-abdb3a3a02f9/MandG_chameleon_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/1769095647615-KMEZDXV66F95S5WI5VUY/MandG_safetynumbersxtrack_001%25EF%25B9%2596fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/5923bd0a-42f7-4832-9bde-3a2cc95119ce/MandG_muchness_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/9f5b9a16-6fba-4d09-89d9-682e0b233545/MandG_nonoyes_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/918641ec-2ca4-4274-8295-0d4aa318f826/MandG_nostradamus_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/8a4821fd-626f-489c-a8c1-fda04f5789e4/NABS_bands_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/866c254d-8c74-47d2-8d7c-c81e8adb720f/Timeout_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/a9c832d1-e35b-4021-8bc9-4679e97b9695/scotts_1_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/335c60b3-7e1f-4598-a61d-ff85bb527a89/scotts_3_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/bb3374fc-b72d-4665-abe2-af69bc2ea591/scotts_2_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/f965c3a0-0d57-4c92-a031-1988f95d6183/Princestrust_spoon_003%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/4336de16-71d3-443b-af71-b6cf3c532233/10_sec_summ_001%EF%B9%96fjks Back Catalogue of my work - Copywriting The innovative and opportunistic Ten Second Summary utilised an engaging speed reading approach to arrest the viewers' attention in a compelling, competitive and smart way – perfectly befitting of the brand. It presented the leading paragraph from a contextually relevant Economist article – baiting you to finish it off at our content hub. It also meant that The Economist was able to sneak its actual editorial content onto the websites of its rivals (Huffington Post, Guardian, CNN et al). https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/6c3fd0c1-0a32-4f8e-9762-066d8e1635da/Election_build_001%EF%B9%96fjks Back Catalogue of my work - Copywriting Just for Just for Election Day 2015, this social media ad delivered a bespoke offer to every kind of voter. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/a8c0bd25-7926-49b2-b2ce-d62eec42b9c2/Display_selection_001%EF%B9%96fjks Back Catalogue of my work - Copywriting A selection of display banners from the successful Economist campaign. That last banner clicks through to an article that explains how CEOs are much more likely to be 6 foot tall. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/b2ed03ac-ada0-412d-a671-c03f64f10e97/tui_jesus_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/42a559aa-b0be-46f2-a3e5-26eddd3ac5d8/tui_metrolites_3_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/6c66c899-7727-4802-95a2-f4f1c05515a3/tui_yeahrights_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/3d167f3f-afa3-47e1-b497-2e3b96ddcfed/calcitrim_1_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/fc352d77-5fbb-4114-bab2-6e09a97816fc/calcitrim_2_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/2515edfd-9ffd-4d54-a9be-46606e02e295/calcitrim_3_002%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/ce50d26e-5724-4e73-84c1-c884938adf46/xtratrim_peachbum_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/1ea77041-6656-456b-b9e4-976f6011f312/AdMail_Anim_003%EF%B9%96fjks Back Catalogue of my work - Copywriting Previous / Next (2 of 8) How do you market an efficient new direct mail service to a chronically busy, budget-pressured marketer? With a micro site that lets them control the amount of story precisely to their available time. Thus maximising dwell time to the micro second. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/0d47dcc9-5131-4b3a-867d-04963b8f3232/mitsubishi_lancer_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/8ea9a8e7-1367-4f33-9e4d-c8f1f665ca99/BRC_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/040d38f0-acbe-40cb-a8ce-5882a011e20f/Vinopolis_bino_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/291cbe90-2682-4bda-94d8-2c9d9f0363fe/Land-Rover_AQ_005%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/97b16e82-8aa3-40d6-87fe-c06a0b830a67/Land-Rover_AQ_003%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/ef9a382b-56b5-42b6-9d76-9b0c2079108b/Land-Rover_AQ_001%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/a6df60b9-b793-4302-b347-523d74f7f681/Land-Rover_AQ_002%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/eaabf4a5-06d9-4c9e-8112-02f3208f4a23/Land-Rover_AQ_006%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/c670db25-ec53-4dc0-80be-f60725d90088/Land-Rover_AQ_004%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/ce3c3d93-6742-468f-a43f-34cadb5c2ad7/Flyer_2%EF%B9%96fjks Back Catalogue of my work - Copywriting https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/8abe230a-7b35-4c37-a1ee-8dc3b9e93711/Flyer_1%EF%B9%96fjks Back Catalogue of my work - Copywriting https://robkavanagh.com/workextra/direct monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/a8671d99-0b50-4151-ae95-4a6d7587abbc/IBM_Invisible_001%EF%B9%96fjks Back Catalogue of my work - Brand Response IBM's Tivoli software is so sophisticated, it's like having an invisible IT expert looking after your system. Cannes winner https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/9ebfd4ea-3db8-43ee-b8c7-7ad02f47ddfe/IBM_FT_001%EF%B9%96fjks Back Catalogue of my work - Brand Response In the mid-2000s, IBM moved into the consultancy game. To get the message in front of the banking sector's top CEOs, we intercepted their daily copy of the FT and personalised it with a deft stroke of their ego. When they opened their paper they saw an ad for IBM and banking – with the consultant's card tipped onto the page... cont... https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/2ecd2cf7-ca3f-4a34-b3e1-40edd0a8cdaf/IBM_FT_002%EF%B9%96fjks Back Catalogue of my work - Brand Response ...and on the next page was an ad about IBM and their bank, and with their actual business card tipped onto the page. Cannes Winner https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/2cb4b56c-265c-4bbf-a450-04cb09c64696/landrover_onoff_01%EF%B9%96fjks Back Catalogue of my work - Brand Response A unique on & off road Range Rover test drive experience called for a novel invitation. The subtly embossed outer was half smooth/ half rough and revealed a letter that unfolded concertina-style... cont https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/d318b273-8654-4465-9898-073216782e98/landrover_onoff_02%EF%B9%96fjks Back Catalogue of my work - Brand Response ...copy referring to the off road capabilities of The Range Rover was carefully placed only on the mountainous half of the letter. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/ce4e9d4e-03c3-4e61-9d52-d89f2e0246cd/MandG_ambient_001%EF%B9%96fjks Back Catalogue of my work - Brand Response https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/d69e278a-1e9c-4f46-9013-d34e9d760582/Bells_fathers_001%EF%B9%96fjks Back Catalogue of my work - Brand Response A tricky brief this. Bell's wanted to drive sales for Father's Day, but obviously we couldn't write to the children. So, we had a double sell to do. First, we had to sell to the dads. Then, they had to put the hard sell on their very own kids. To get the bottle they rightfully deserved, these dads needed some cheeky hints to drop around the house... DMA, Caples winner https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/88058ed2-4422-4604-89a6-d93ef033a2c9/Bells_fathers_spider_001%EF%B9%96fjks Back Catalogue of my work - Brand Response https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/1ea77041-6656-456b-b9e4-976f6011f312/AdMail_Anim_003%EF%B9%96fjks Back Catalogue of my work - Brand Response How do you market an efficient new direct mail service to a chronically busy, budget-pressured marketer? With a micro site that lets them control the amount of story precisely to their available time. Thus maximising dwell time to the micro second. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/61c661c9-aee0-4ebd-9e85-eec4dc935720/Threshers_Doordrop_001%EF%B9%96fjks Back Catalogue of my work - Brand Response To cut through the doormat pile-up at Christmas, we disguised Thresher's coupon door drop as a letter from a concerned neighbour. How could you ignore Mrs Dunfurly? 7% of recipients couldn't – triple the expected result. https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/18018863-32e4-4a85-986a-3aec113d5a5e/IBM_Mystic_001%EF%B9%96fjks Back Catalogue of my work - Brand Response IBM's software could be, at times, almost unfathomably sophisticated for mere marketing to even attempt to sell. The trick – as always – was to find a simple way to bring the core benefit to life. Their WebSphere Portal Software allowed your call centre to answer a customer's questions automatically. So, all the answers are in one place – just like a magic 8-ball. https://robkavanagh.com/workextra/guardian-soulmates monthly 0.5 2026-01-14 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/69aa5a80-27cf-4b19-b23c-886bd32f0f6a/Guardian_Soulmates_1.jpg Back Catalogue of my work - The Guardian SoulMates https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/7d7acf6f-c61c-4486-835e-80eeac974e46/Guardian_Soulmates_2.jpg Back Catalogue of my work - The Guardian SoulMates https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/e9e3bc37-c27b-4bdb-9d54-3966bcebab74/Guardian_Soulmates_4.jpg Back Catalogue of my work - The Guardian SoulMates https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/be6ff9bb-b57f-4f17-b493-d3419e81a792/Guardian_Soulmates_5.jpg Back Catalogue of my work - The Guardian SoulMates https://robkavanagh.com/workextra/guardian-joy-of-print monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/4bdca6a0-018d-4ddf-af47-9817775a0b10/Guardian_JOP_Browsers.png Back Catalogue of my work - The Guardian – Joy of Print https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/cfdf1a6b-7c4f-46f5-9a54-d969dd40b573/Guardian_JOP_Shareable.png Back Catalogue of my work - The Guardian – Joy of Print https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/b6ffbdeb-19da-4f25-b702-18caa973fbe3/Guardian_JOP_Social.png Back Catalogue of my work - The Guardian – Joy of Print https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/2ff168b3-633a-46c9-b491-349853029f12/Guardian_JOP_Influencerpng.png Back Catalogue of my work - The Guardian – Joy of Print https://robkavanagh.com/workextra/first-ad monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/52f55725-59d7-4fc0-ac60-e1f64df3077e/FirstAd%EF%B9%96fjks https://robkavanagh.com/workextra/tesco-life-savers monthly 0.5 2026-01-13 https://robkavanagh.com/workextra/guardian-saturday monthly 0.5 2026-01-22 https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/4bc08f83-c756-4550-9980-cae035c34c09/Guardian+Saturday2b.png Back Catalogue of my work - The Guardian – Saturday re-launch https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/613853d0-fcf8-4148-8258-5ec20f025e13/Guardian+Saturday3b.png Back Catalogue of my work - The Guardian – Saturday re-launch https://images.squarespace-cdn.com/content/v1/6925908b43c5746372f6e21e/83379f66-50be-400a-a5a2-c7270acba71d/Guardian+Saturday1b.png Back Catalogue of my work - The Guardian – Saturday re-launch https://robkavanagh.com/workextra/moneytidy monthly 0.5 2026-01-13