Awards

From creative craft to leadership and the AI era

My creative career has been defined by a relentless pursuit of finding new ways for brands to connect with people – a journey that began with the on point precision of conceptual campaigns and copywriting and evolved into leading a creative department representing multiple brands and diverse talent.

The awards listed here represent two distinct chapters. My earlier work was, of course, created by my hand – driven by my own ideation, craft and execution – teamed with a brilliant art director. The more recent accolades were won on my watch – a product of my creative direction, strategic intervention, and the belief that a creative leader’s primary job is to pick, protect, and propel the best ideas in the room.

Today, I am applying that same rigour to the next frontier: GenAI-powered creativity. Because whether a campaign is built with a mouse, a camera, or a prompt – the goal remains the same: to be unmissable.

On my watch

Selected industry awards recognising the creative excellence and strategic innovation delivered under my direction and leadership.

    • Customer Engagement Agency 2025 – Bronze winner

    • Digital Innovation Agency 2024 – Bronze winner

    • Customer Engagement Agency 2024 – Finalist

    • 2025
      6 x Shortlists – Including Best AI Campaign, Best Customer Acquisition, and Best FMCG – across Barclaycard, The Guardian, SC Johnson, and Pets at Home

    • 2017-2024
      8 x Awards (Gold to Finalist) – Including Barclays and Noah's Ark, the Guardian, AXA

  • D&AD Wood Pencil – Art Direction/ Outdoor

  • Update coming soon

At my hand

Recognition for my work as a Creative and conceptual copywriter, where the ideas and execution were driven by my own hand.

    • Gold – Effectiveness Lion – The Economist

    • Bronze – Innovation Lion – The Economist

    • Gold – IBM "Invisible IT Expert"

    • Silver – IBM "FT Press"

    • Gold – The Economist

    • Gold – Special Prize for Best New Learning – The Economist

    • Silver (Winner) – Royal Mail "Wallace & Gromit"

    • Silver (Winner) – M&G Investments

    • Silver (Winner) – IBM "FT Press"

    • Grand Prix – The Economist

    • 10+ Gold Awards – Including The Economist, Royal Mail, IBM, M&G Investments, Bell’s Whisky, Gordon’s Gin, and Persil

    • Dozens of Silver & Bronze Awards – Including Lloyds Bank, RNLI, and Xerox

    • Creative Circle Awards – 2 x Winner, 1 x Finalist – WaterAid, The Economist

    • AOP Open Photography Awards – Winner – Public Choice

    • Epica Awards – 3 x Silver/Winner, 1 x Finalist – The Economist, IBM, Land Rover

    • The Best Awards (MAA) – Grand Prix & 3 x Winner/Gold – The Economist, Project Change

    • The Drum DADI Awards – 2 x Winner – The Economist

    • The Festival of Marketing – 3 x Winner, 1 x Finalist – The Economist

    • Brand Republic Digital Awards – 2 x Winner, 3 x Finalist – WaterAid, The Economist

    • John Caples International – 5 x Silver – Royal Mail, Virgin Trains, Gordon's Gin, Bell's Whisky

    • New Zealand Billboard of the Year – Winner – Calci-Trim

    • NZ Media Awards – Gold – The National Bank

    • NZ Axis Advertising Awards – Bronze & School Winner – Tui Beer

    • M&M Global Awards – Winner – The Economist

    • The Lovies Awards – 2 x Finalist – The Economist

    • Marketing Society Effectiveness – Commended – The Economist