** update to come ** I'm an Executive Creative Director and AI creative systems leader based in London. I’ve got Cannes Lions on my shelf for building brands through integrated advertising, 25 years of copywriting craft behind me, and a career-pivoting passion for how AI is reinventing what advertising can deliver.

For the last eight years as OLIVER UK's ECD, I've led 250+ creatives and built content ecosystems with the likes of Barclays, The Guardian, Boots and Danone. Yes, I drop in for signature campaigns – but the real work is embedding with brands to build the talent pods, workflows, playbooks and creative culture that raise the ambition and effectiveness across thousands of performance-driving pieces. Awards followed – more from system wiring than sparks of genius.

I thrive in the space between product, marketing and creators. Though I still get a kick from creative stunts, I more importantly build enduring creative systems that make great creative outcomes happen for any brand – and happen more effectively, faster, and at scale.

This is also where I got serious about AI. The actual work, not the hype. I led the GenAI creative transformation of Barclaycard right from the coalface. More than a pilot, it’s a whole new operating model for how marcomms are made and move the numbers. And, crucially, humans are never just in the loop – they hold the leash.

The upshot is an uncommon tribrid of capabilities – a creative leader who brings taste, tech and proven transformation. And I’m as happy in the room with CTOs and engineers as with CMOs and creatives.

Now I'm looking for senior roles with AI platforms or ambitious brands that have serious in-house capabilities – or serious intent. Ideally: leading an EMEA AI creative lab from London, or modernising an embedded operation with generative AI in the engine and the creatives to make it fly.