Valentine’s Day is a key retail event, with humans spending over £1billion on showing other humans love. But Pet’s At Home (PaH) don’t cater for humans.

So to get on the retail radar they had to get owners to show pets the Valentine’s love. And we did this through a unique GenAI audio experience.

We took Pets At Home traditional e-mail CRM data: owner’s name, pet’s name and pet type and, using GenAI, turned it into love songs that were ridiculously romantic and ridiculously catchy – and unique to each owner.

Emailed for Valentine’s our Pets Love Songs went straight to number one in customer’s hearts and played a huge part in delivering PaH’s most successful Valentine’s campaign ever.

• 25% uplift in open rates versus the PaH average.

• 390% uplift in CTR versus the PaH average.

• And overall the campaign generated a +38% uplift in year-on-year revenue.
  
  And it graced the podium at the 2025 DMA awards in the AI category.