Royal Mail – Wallace & Gromit Christmas Stamp Campaign

A ground-breaking digital campaign, this one. Way before Nano Banana made it easy – this interactive campaign allowed people to create Wallace & Gromit avatars of themselves, and even turn them into stamps.

The campaign: Royal Mail's stamp collectors are dying out. So, we used the Wallace & Gromit Christmas stamps to attract a whole new younger audience to this most analog of technologies.

It was a hit. And it picked up a bunch of awards at Campaign BIG, DMA and the like.