Barclaycard – Avios Plus

Banking on GenAI

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Breaking a performance plateau

Better ROI, Faster to market, for Less

In a financial services landscape suffering from strategic and creative sameness, Barclaycard boldly pioneered the creation of a GenAI-powered performance marketing campaign.

View the full campaign here

Please ping me for a password at robkavanagh [at] gmail.com, or I can walk you through it on a zoom.

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